Here you can see a dashboard with three existing projects.
You may have noticed that the New York Times’s one lacks the keyword part. This means it is an SEO Spider project that you can improve by monitoring some keywords.
To do this, click on +Add Keywords to start a new Keyword Rank Tracker configuration.
The other two projects show both the SEO Score and the ranking trends. These are complete projects. On each one, you can access the Spider analysis by clicking on the left half of each line,
or to the Keyword Rank Tracker on the right one.