All you have to do is to select the Lead Generation Tool on the menu and click either on the + CREATE CAMPAIGN button on the upper right-hand corner or on the CREATE NEW CAMPAIGN button right in the middle.
Then give your campaign a name and click on the CREATE NEW CAMPAIGN button.
This will take you to the editor where you will create two things:
- the contact form to embed on your page;
- the report your leads will receive.
But first, give your embed a name and click on the CREATE EMBED button.