Here we can check all the figures regarding the keyword we’re analyzing. For example, keyword “laptop computers” in the US. Click on “Analyze” and discover the metrics related to that keyword.
This is the screen you will see. We have metrics related to the number of monthly searches for that word; the degree of difficulty in obtaining a satisfactory positioning in the SERP; the level of competition and the average cost per click if we wanted to compete with paid ads for this keyword.
Lower down, we will have the Google Trends graph on the monthly search volume, which will help us to understand when the interest in that keyword is higher during the year in the country we have chosen.
As you can guess, a keyword with such a high positioning difficulty is perhaps not the best one to choose, to scale the results page.