On the left of the heatmap we have different tabs with different data. The default is text metrics.
The text difficulty, or how the text is easy to read for the common reader. Sentences that are too long, the use of subordinates and too little or no links between a concept to another can, in fact, hinder comprehension and force the reader to dwell too much on certain sentences. As you know, this can be more and more a problem for SEO, since search engines “read” texts like human beings.
Next, we have the buy intent. Is the article designed to push the reader towards the purchase of a product or rather aims to provide information? A search engine-optimized page should generally have content of both types. This metric helps us to understand what kind of text we are dealing with.
Below, you will find the views/monthly ratio. This is an estimate of the potential audience that we can reach with our text, based on the search volume of the covered topics.
On Stats, we find the average reading time of the article, the number of words that compose it and the average cost per click of the keywords it contains.
Finally, below we find the list of the main topics covered in the article. We can see a detail of the topics in the following tab.